Main Purpose of The Job
Multimedia Designer will enhance the digital footprint of HOIANA Casino Brand through development and maintenance of web and social media content to engage target markets with timely and relevant communications across multiple channels, increasing brand awareness, customer retention and ultimately mass market gaming revenue.
Key Duties and Responsibilities
- Multimedia Designer should have excellent interpersonal skills and be a team player who can work with minimum supervision, while being proactive and maintaining a positive attitude in order to deliver creative projects and enhance the overall brand image within tight deadlines.
- Multimedia designer will work closely with Graphic Designer to interpret Creative Job Briefs and create and project the Casino’s desired image to identified target markets in multiple adaptations.
- To conceptualize and design all web-based portals, online marketing banners and interactive websites;
- Work closely with the stake holders to ensure the website are visually refreshing and have a great user experience and usability;
- Maintain support with casino marketing team on all requirements pertaining to graphic design;
- Monitor of web services related activities;
- Responsible for accomplishing and maintaining the quality of design throughout all phases of the project;
- Ensure media files are organized systemically within the implemented file structure;
- Well versed with designing aspect of marketing collaterals, revamping website on ad-hoc basis.
- Completion of art work and design submitted within deadlines
- Measureable increase in web traffic
- Deployment of HOIANA Casino Rewards Club and ramp up of traffic
- Website integration to casino database making sure members can easily access their points, promotions etc
- Increased outgoing communication and associated increases in opens, clicks and page views
