Role objective
- To act as a strategic leader and trusted consultant for key gaming and app clients. This role is responsible for developing data-driven marketing strategies, managing end-to-end campaign lifecycles, and applying expert media buying expertise to maximize ROAS. A key objective is to lead, mentor, and develop a high-performing team of optimization specialists to drive significant client growth and uphold process excellence.
Key responsibilities
1. Client Management & Strategic Leadership
- Act as the primary point of contact for key gaming and app clients, developing a deep understanding of their product, business model, and growth objectives.
- Develop and pitch compelling, data-driven performance marketing strategies tailored to each client's unique profile and the competitive market landscape.
- Serve as a trusted consultant, providing expert guidance, deep-dive performance analysis, and proactive optimization recommendations to solve client challenges and drive significant ad spend growth.
2. Project Management & Process Excellence
- Own end-to-end project management for campaign lifecycles—from launch and go-live to optimization and post-campaign analysis—ensuring a seamless and efficient process.
- Develop and manage clear project timelines, effectively overseeing progress, resources, and potential risks to guarantee high-quality, on-time delivery.
- Establish and refine internal workflows to boost collaboration and execution speed across cross-functional teams (e.g., Business Development, Creative, Tech).
3. Expert Media Buying & Optimization
- Possesses deep, hands-on expertise in major advertising platforms (e.g., Meta, Google, TikTok, Apple Search Ads) and DSPs, including their buying logic, product suites, and optimization methodologies; Understands the technical integration and data tracking logic of MMP (Adjust, AppsFlyer).
- Leverage strong analytical skills to diagnose performance issues, identify trends, and implement effective solutions that consistently improve campaign Return on Ad Spend (ROAS).
- Have a keen eye for high-performing gaming/app creatives; able to deconstruct winning ad concepts and provide clear, actionable direction to creative teams to boost overall creative ROI.
4. Team Leadership & Development
- Lead, mentor, and grow a team of optimization specialists through daily coaching, structured training, and knowledge-sharing.
- Delegate tasks effectively to unlock team potential and foster a high-performance, collaborative, and positive team culture.
