Role objective
- To drive client growth by developing and executing competitive e-commerce advertising strategies. This role focuses on achieving core KPIs like ROAS through expert platform management, conversion funnel optimization, and precise project execution. A key responsibility is to lead and develop the optimization team, fostering a high-performance culture to ensure client success.
Key responsibilities
1. Client Management & Growth Strategy
- Act as the primary e-commerce optimization & account management lead, developing a deep understanding of client products, target audiences, business models, and GMV growth targets.
- Independently develop and present competitive overseas e-commerce advertising strategies and growth plans, based on analysis of client store attributes, product categories, and the competitive landscape.
- Serve as a trusted client consultant, providing timely expert advice, data-driven insights, and optimization strategies to help clients achieve core KPIs (e.g., ROAS, conversion volume).
2. Project Management & Process Control
- Own end-to-end project management for e-commerce advertising campaigns—from account setup and Pixel/Tag installation/verification to launch, optimization, and performance analysis—ensuring precision and efficiency at every stage.
- Develop clear project timelines and milestones, effectively managing progress, resources, and potential risks to guarantee high-quality delivery.
- Establish and refine internal collaboration mechanisms (e.g., with Sales, Creative, and Tech teams) to enhance overall efficiency and ensure project success.
3. Professional Advertising & Conversion Optimization
- Possess expert-level knowledge of major e-commerce ad platforms (e.g., Meta, Google, TikTok, Pinterest), including their buying logic, product features (e.g., Meta's Conversions API, Google PMax, TikTok Shop), and optimization methodologies.
- Have a deep understanding of the e-commerce conversion funnel and be highly proficient in integrating and diagnosing Pixel/Tag setups between e-commerce platforms (e.g., Shopify, WooCommerce) and ad platforms to ensure accurate data tracking.
- Leverage strong analytical skills to identify issues within the conversion funnel and develop effective optimization plans (covering audience, placement, bidding, and creative) to continuously improve ROAS.
4. Team Leadership & Development
- Lead, mentor, and develop the e-commerce optimization team through daily coaching, professional training, and performance analysis to enhance their expertise and client service capabilities.
- Delegate tasks effectively to unlock team potential and foster a proactive, high-performance, and results-driven team culture.
