Expert, Business Marketing

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Job Purpose

The job holder responsibility for designing, proposing business marketing activities through:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management

- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Prepare, propose and implement NPS survey

- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships

- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management

- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Relationships - Direct Manager

Director, Business Marketing

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in division, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)