Executive, Casino Branding (Local Vietnamese ONLY)

Main Purpose of the Job

Reporting to Manager/Senior Manager, Casino Branding, Executive, Casino Branding will become a core member of Casino Branding Team, by building and delivering successful digital campaigns and propositions for HOIANA CASINO

Key Duties and Responsibilities

Duties may include but not limited to:
• Maintain brand integrity across designated business units, advertising and all other internal and external communications as related to the overall corporate identity.
• Collaborate with a wide variety of functional areas to execute specific marketing plans for each business unit.
• Demonstrate keen understanding for the unique obstacles, needs and business requirements of designated functional areas.
• Prepare creative briefs to define marketing objectives and guide creative development.
• Assists with copy-writing and editing
• Manage and maintain relationships with creative agencies and external resources to fulfill graphic design needs.
• Develop identities – including logos, signage and copy descriptions - across all areas of business and manage the transition of identities for new outlets.
• Oversee the development of all advertising creative and collateral.
• Support to manage budgets related to campaign initiatives.
• All other duties as assigned