Digital Media Lead

The Digital Media Lead is primarily responsible for the management of digital media strategy for Grab Indonesia. He/ She is a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the performance marketing department.

The Digital Media Lead drives the team through systematic campaign-specific results and overall measurement. The lead will work closely with all marketing teams in target-setting as well as post-campaign evaluations.

Objectives and Responsibilities Of The Digital Media Lead 

Leadership/Supervisory Role: The first and most prominent role of the Digital Media Lead is his/her  leadership role over the junior marketing team, that is, the Digital Marketing Manager and the Junior Digital Marketing Manager & our appointed Agency On Record. The Digital Media Lead will spearhead, strengthen, and oversee the marketing efforts of the digital paid media channels for Grab Indonesia. 

• Conduct bi-weekly 1-2-1s with local team & media agency – focused upon the 4 Ps (performance, pace, profit, portfolio) 
• Act as a sounding board for the team across challenging campaigns – troubleshoot any raised campaign challenges 
• Team Development – structure long-term up-skill performance and development approach (non-campaign specific). Use management & L&D to facilitate. 

Strategy/Opportunity: The Digital Media Lead plays an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. He/She develops effective performance management arrangements that support the achievement of the business’s overall targets, goals, and objectives.

In addition, the Digital Media Lead is in charge of identifying management information that is necessary for ensuring that the performance across all marketing priority areas can be monitored accurately and that any hindrances to strategies are discovered at an early stage.

• Implement and enforce best practices – particularly related to campaign management, and product & tool adoption (Campaign Best Practices, Predict, etc) 
• Monitor weekly pace/ performance / profit as it relates to regional campaigns – ensure portfolio risks are flagged at weekly board sessions 
• Run weekly Pod board sessions – work to identify any hidden challenges, business risks, and communication issues 
• Campaign Distribution – ensure even and well-rounded distribution of campaign count and revenue across the country & regional Teams. The Digital Media Lead will play a leading part in the identification of opportunities that improve the productivity and efficiency of programs and campaigns.

Collaboration: Develop, in conjunction with the Regional Lead For Digital Marketing & Country Marketing Head, to support the achievement of targets and standards. At this capacity you are expected to develop strong and effective working relationships with junior performance marketing personnel in order to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs.

In addition, the Digital Marketing Lead will work closely with the local cross-functional marketing teams to ensure that there is a shared goal of improving digital marketing programs and campaign performance and also in revenue targets for the business. The Digital Media Lead will also work closely with the senior performance marketing management in the formulation of targets, strategies for marketing campaigns, and departmental budgetary allocations.

• Lead by example in cross functional workflows - command respect from regional marketing, CRM Analytics etc. teams. 
• Build and strengthen relationship with local marketing vertical leads, analyst leads and other relevant folks based in Singapore i.e. product & tech 
• Be the digital expert in both product application, and how to utilise the platform. Know all the answers. 
• Consistent dialogue / feedback with agency and regional marketing teams– be the ‘go-to’ stakeholder for Indonesia digital marketing team.  
• Attend key country meetings, lead by example when it comes to engagement with country/ regional teams and local supply partners. 
• Contribute to Grabs performance marketing strategy, work closely with wider agency servicing teams to enforce best practices and innovation which benefit Grab in the longer run. 

Analytics : The Digital Marketing Lead plays a major analytical role in the marketing department by managing the department’s tracking, data analysis, and testing consumer acquisition channels. He/She is also tasked with the creation and optimization of a wide range of forecasting tools that integrate research insights and sets of data. The Digital Marketing Lead is also responsible for assessing pilot programs, their effectiveness, and long-term value for money. At this capacity, the Digital Marketing Lead will also develops new and creative marketing program tools that facilitate the tracking of consumers’ at a more individualized level as opposed to simply tracking whole general demographics.

Required Qualifications Of The Digital Marketing Lead

• Minimum 5-8 years Digital Marketing Experience (Google/ Facebook/ Programmatic/ Ad serving / Viewability Partners & Mobile Networks) 
• Experience in training, mentoring 
• Able to demonstrate impact on wider team 
• Able to demonstrate innovation 
• Experience working with Commercial Leads 
• A can-do attitude to provide energy, drive and enthusiasm
• Alignment with Grabs core values
• A can-do attitude to provide energy, drive and enthusiasm
• Offline & TV Planning experience will be a bonus
• A dream to grow your career as the company