Nơi làm việc:
Mức lương:
Ngành nghề: Tiếp thị / Marketing
Get to know our Team:
The CRM marketing team in Grab is responsible to accelerate customer base growth across Southeast Asia in multiple business verticals through customer insights, analytics and lifecycle marketing initiatives, leveraging automation and operational excellence.
Get to know the Role:
We are looking for a rock star CRM Marketing individual to join our country CRM team to boost business growth through analytics driven lifecycle management approaches. Simply put, the objectives are to work with the country and regional teams to drive:
Incremental business revenue via improvements in targeting
Improvements in opex via operational efficiency and scalability of tools
Customer database growth and execution of quarterly CRM plans
These objectives are expected to be achieved by actively engaging with the local teams to ensure they have the right strategy, standardized programs, engaging regional & local business stakeholders to ensure smooth rollout & maximum utilization, as well as setting up a robust, low maintenance and sustainable customer lifecycle management approach.
The day-to-day activities:
Assess opportunity in market & determine key impact drivers for lifecycle marketing
Help prioritize initiatives for quarterly planning and resource scheduling
Develop and review / modify campaign creatives for localization
Determine best offers & incentives for campaigns, working with local team for incentive approval
Continuously review in-market campaign performance and collaborate with regional team on optimization plans
Effectively engage with and provide required info to supporting teams (data, analytics, ops) to ensure timely execution of lifecycle programs
Infuse local market knowledge into campaign performance insights and optimization roadmap
Timely input into operating cadence and effective engagement with regional peers, agencies
Ensure quality of offers and incentives to drive campaign results
The must haves:
4-5 years of CRM marketing/CLM experience preferably in online e-commerce, telecommunications, airlines or other relevant service industry
Hands on experience in campaign management tools, lifecycle design, experimentation techniques
In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management
Experience in creating creative, technical campaign briefs and project management
Familiarity with personalized campaign communication channels, offer design tools
SQL knowledge a plus
Ability to understand complex concepts and work across multiple functions, teams
Persistence, enthusiastic to learn new skills and have a can-do attitude
Detail oriented, organized, self-starter and a great communicator
Grab Vietnam