Channel & Category Development Manager

The Channel & Category Development Manager (CCD Manager) drives increased brand penetration and profitable sales volume with the customer. They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities.

The CCD identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. They analyse the brand strategies to ensure plans meet the market needs & maximize the return on Unilever’s trade spend.

Main Accountabilities:

1. Lead the development of the trade category plan for assigned channels:

• Develop customer & shopper insights for assigned channels. Translate insights into business

building opportunities within specific customers/channels.

• Build account/channel specific trade plans to align with total trade category plan to deliver

category/brand objectives.

• Identify trade spend opportunities and allocate funds for each sector while analysing risks.

• Match brand objectives with customer/market needs. Work with field sales team to ensure

excellence in in-store activation.

2. Work out monthly rolling forecast for assigned channels:

• Prepare promotion sell-out volume with attention to market intelligence information.

• Prepare input for brand and build incremental sales volume .

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:

• Provide input for marketing to build budget, scheme and communication plans

• Allocate promotion volume to channel/ customers in charge

• Work out the brief for BTL agencies and sales team

• In charge of in-store POSM design, briefing POSM/Activation team for production and installation

in store

4. Develop and execute all trade/ schematic shopper promotions:

• Lead scheme proposal and execution

• Lead the communication to internal and external stakeholders on the scheme

• Follow up with POSM production gift sourcing and delivery to stores OTIF

• Conduct ROI and post-promotion evaluation

Skill and Experience Required:

• University graduate in business administrative, foreign trade, economics

• At least 02 years working experience in relevant position for FMCG industry (experience in sales planning,trade marketing is an advantage)

• Strong analytical skills and business mindset; Proven business management competency

• Strong communication and influencing skills

• Creative and passionate, willing to take challenges

• Proactive, confident and able to work under high pressure

• Good command in English and computer skills