Category Marketing, Manager

Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review

Reporting to the Head of Onsite & Category Marketing Manager you will be responsible for:

• Planning and management of categories’ monthly, quarterly, annual campaign calendar.

• Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and app to achieve conversion.

• Collaborating with internal (engineering, supply chain, customer service, online marketing, commercial team, etc.) and external stakeholders (strategic brands, their media agencies, etc.) for all aspects of campaign ideation, planning and monitoring (target setting, budget, traffic estimation, optimization etc.).

• Creating campaign governance and resource allocation criteria.

• Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners, landing pages experience) of categories.

• Consulting and handling strategic brands with care to foster future collaboration, their sponsorship & investment on Tiki.

• Creation and implementation of online marketing and visual merchandising plans with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.