Category Campaign Planner - BBFF

Reporting to the Category Marketing Manager you will be responsible for:

• Planning and management of Mom & Baby and Toys monthly, quarterly, annual campaign calendar.

• Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and apps to achieve conversion.

• Collaborating with internal and external stakeholders for campaign creation.

• Creating campaign governance and resource allocation criteria.

• Continually refining and revamping campaign planning and execution processes.

• Working closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

• Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.

• Ensuring page decoration and banner production is aligned with all categories and campaigns.

• Using performance tracking, reporting and optimizing campaign performance.

• Ensures exposure to different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes) effectively to generate NMV target

• Creation and implementation of visual merchandising plans with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.

• Arrangement and execution of onsite resource package and page decoration for Mom & Baby’s category’s campaigns and brand partnerships’ campaigns.