SummaryWe’re seeking a strategic and hands-on Brand Marketing Lead to develop and lead theCitics brand as we scale our one-stop real estate platform across Vietnam. You will ownCitics’ brand positioning, voice, and content across channels, while collaborating closely withour Growth Lead and CEO to drive impactful campaigns. This role blends strategic thinkingwith strong content execution and storytelling. You’ll oversee both external communicationsand internal brand engagement (team culture, internal events, etc.).
Key ResponsibilitiesBrand Strategy & Direction:
- Define and lead Citics’ brand positioning, identity, and tone of voice across all touchpoints.
- Develop and manage the Citics Brand Guideline (visual, voice, UX tone).
- Craft messaging frameworks for core services (Valuation, Mortgages, Homes, Agent) to support GTM plans and business growth.
- Align brand perception with company vision, values, and long-term direction.
Content, Community & Brand Activation:
- Lead content strategy and editorial direction for all Citics fanpages and community channels (Facebook, LinkedIn, TikTok, Agent Hub…)
- Oversee the creation of content, visuals, and campaigns in collaboration with content creators and designers
- Plan and run community-building campaigns, including agent storytelling, mini-games, and educational content
- Coordinate with Growth and BD teams to organize brand-led community events (Agent Tour, mini-meetups, workshops) that enhance engagement and trust
- Ensure a strong brand presence across all offline and online touchpoints, both before, during, and after events.
Internal Brand & Cross-functional Collaboration:
- Lead internal communication: CEO messages, team newsletter, culture-building content.
- Plan and execute internal events (Town Halls, Year-End, Company Anniversaries) aligned with brand values.
- Collaborate with growth lead to ensure brand consistency across landing pages, performance campaigns, and CRM content.
- Act as the guardian of brand integrity in every marketing initiative.
