B2B Sales Manager

This position is responsible to lead the development and execution of commercially-driven initiatives to drive revenue growth, optimize trade promotions, and strengthen cross-functional collaboration to deliver impactful client solutions.

Business Development - B2B Sales

• Develop & implement B2B sales strategies for different channels/ customer (HORECA, chain restaurants, resellers...) and product lines (cakes, pastries, etc.)
• Expand Corporate sales opportunities and build a strong pipeline of potential clients
• Drive sales performance by leading sales planning, forecasting, and execution to achieve revenue and growth targets across B2B segments.
• Qualify leads, prepare commercial proposals, and coordinate onboarding logistics.

Commercial Growth & Trade Activation

• Partner with the Marketing team to implement B2B-focused promotions, discount campaigns, and seasonal trade offers aligned with growth objectives
• Drive pricing & margin optimization by coordinating closely with Category & Finance teams to validate profitability and ensure commercial viability of all campaigns.
• Monitor campaign performance metrics and client feedback to extract insights and support continuous improvement of go-to-market strategies.

B2B Product Management

• Partner with Production, Sourcing, and Supply Chain teams to develop and maintain a product assortment suitable for B2B buyers
• Provide input on pricing, packaging needs, and product gaps based on client feedback.
• Support new product launches, special product bundles, and custom requests for key clients.
• Monitor product performance in the B2B segment and flag assortment issues or demand shifts.

Reporting & Performance Tracking

• Monitor client performance (order frequency, GMV, product mix) and identify opportunities for upselling or reactivation.
• Prepare regular reports on sales progress, campaign results, and category contribution for internal reviews.

Experience

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• At least 4+ years of experience in B2B sales or commercial roles.
• Experience in F&B, FMCG, or retail industries is required.

Work related skills

• Ability to manage the full sales cycle from lead generation, pitching, negotiation to closing and after-sales coordination.
• Proven ability to manage business accounts and coordinate internal teams to serve client needs.
• Familiarity with F&B product categories and buying behavior of restaurants/cafés is a plus.
• Proven ability to work cross-functionally (e.g: Supply Chain, WH & Logistics, F&A, Marketing, Customer Services, etc..).

Soft skills

• Strong communication & interpersonal skills, capable of working with both internal teams and external partners.
• Strong problem-solving and critical thinking abilities, with a hands-on, solution-oriented mindset. 
• Capable of working independently with minimal supervision.
• Capable of performing well under high-pressure, high-volume environments.

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent
• Probation time: 2 tháng
• Working time: T2 - T6