Get to know our team:
- The position is part of the GrabPay marketing team
- The team is focused on growing adoption for the GrabPay mobile wallet through best in class partnerships and loyalty platforms
- The team has an eclectic mix of nationalities and comprises of team-mates that have worked across start-ups, fintech companies and top tier financial companies
Get to know the Role:
Payments marketing is a new team responsible for growing the GrabPay side of the business, which is a big new initiative for Grab. GrabPay handles all cashless transactions and is already one of the largest mobile wallets in Southeast Asia. This new team will be tasked with growing the GrabPay business as a mobile wallet, solving many of the payments problems that consumers and merchants face on a day-to-day basis.
The day-to-day activities:
Be a founding member of the exciting new payments marketing team, helping to drive forward a critical part of Grab’s overall business
- Segment the merchant ecosystem into meaningful target audiences and develop custom tailored marketing campaigns to acquire and engage merchants. Test, analyze and scale the best performing campaigns.
- Lead B2B digital marketing campaigns from inception through post campaign analysis and summary reporting. This hands-on manager will drive lead generation and operating efficiencies through the digital marketing channels while employing strong project management skills.
- Deep dive into competitive offerings to identify best practices and competitive differentiators.
- Identify quantitative success metrics and manage to these metrics.
- Partner with business development and product teams to identify and solve issues merchant pain points and strategic opportunities.
- Analyze GrabPay merchant marketing spend efficiency and make recommendations for future spend allocation.
The must haves:
- Bachelor’s degree from a top tier international university
- Expertise in B2B Lead Generation - digital marketing and/or performance advertising. Familiarity with performance measurement and optimization techniques.
- 5-7 years’ experience in an analytical marketing role, working on B2B lead generation and customer acquisition
