Get to know our Team:
- The position is part of the Regional GrabPay Marketing team
- The team is focussed on building the GrabPay Mobile wallet, best in class regional partnerships and loyalty platforms
- The team has an eclectic mix of nationalities and comprises team mates that have worked across start ups, fin tech companies and top tier financial companies
Get to know the Role:
Payments marketing is a new team responsible for growing the GrabPay side of the business, which is a big new initiative for Grab. GrabPay handles all cashless transactions for Grab’s 55m riders and 1.2MM drivers and is already one of the largest mobile wallets in Southeast Asia. This new team will be tasked with growing the GrabPay business as a mobile wallet throughout Southeast Asia, solving many of the payments problems that consumers and merchants face on a day-to-day basis.
The day-to-day activities:
- Be a founding member of the exciting new payments marketing team, helping to drive forward a critical part of Grab’s overall business.
- Drive go-to-market strategy for GrabPay’s growth throughout Southeast Asia
- Manage reporting and analysis across GrabPay campaigns across the region, using data to drive better campaigns through a test and learn approach.
- Work closely with country marketing teams to implement effective marketing programs
- Implement best practices across our 6 countries for driving up transaction volume.
- Leverage insights around different payments use cases to drive a compelling communications narrative for GrabPay across Southeast Asia.
- Put in place customer-centric and behavioural-based marketing programs that drive frequency and retention for GrabPay users.
- Work with our marketing analytics and consumer research teams to drive further insight into how consumers are using our GrabPay platform.
- Analyze GrabPay marketing spend efficiency across our 6 markets and make recommendations for future spend allocation.
The must haves:
- Bachelor’s degree from a top tier international university
- Familiar with marketing analytics software
- Excellent proficiency in MS Excel and PowerPoint
- 5-7 years’ experience in an analytical marketing role, working on payments, CRM and/or financial marketing programs.
