User Operation Manager – Gaming Platform (WhatsApp Channel)

1. Project Coordination & Strategy Development

Responsible for building the user operation system for the WhatsApp gaming platform, defining objectives and strategies for each stage of the user lifecycle (acquisition, activation, conversion, retention, re-engagement, and virality);

Develop and implement a VIP tiering model and differentiated, refined operation plans to enhance the lifetime value (LTV) of high-value gaming platform users.

2. User Engagement & Conversion Activation

Design and optimize content delivery rhythms for users of different tiers (e.g., holiday greetings, achievement celebrations, limited-time promotions, reactivation campaigns);

Improve WhatsApp message open rates, user interaction rates, and conversion rates.

3. Trust Building & Brand Maintenance

Establish a high-trust user service mechanism for the gaming platform, shaping the brand tone and persona, and strengthening emotional connections with core users​

Handle negative user feedback, establish SOPs for risk control messaging, and maintain a positive community atmosphere.

4. User Growth & Virality

Design viral mechanisms leveraging social features (e.g., referral rewards, leaderboard competitions, team rewards) to promote user-driven growth;
Collaborate with product and tech teams to optimize user journeys and improve the efficiency of user acquisition in private domains.

5. Data Analysis & Optimization

Monitor key user metrics on WhatsApp (such as retention, activity, and conversion rates), conduct A/B testing and post mortem reviews;

Refine user segmentation and promote automated, precision based operation.

Experience Requirements:

Over 3 years of experience in user operations, private domain operations, or CRM, preferably with a gaming industry background and familiarity with overseas player behavior;

Proficient in WhatsApp as an instant messaging tool and its operational practices; strong in WhatsApp content planning;

Candidates with experience in driving traffic from social media or self-hosted gaming platforms to WhatsApp are preferred.   

Skills Requirements:

Excellent cross-functional communication and collaboration skills, with the ability to mobilize resources and drive project implementation;

Strong user insight, content planning, data analysis, and problem-solving abilities;

Fluency in Chinese is preferred.

Preferred Work Style:

Self-driven with a strong growth mindset, willing to experiment and iterate rapidly;

Highly sensitive to "user value" and "user relationship management";

Capable of managing complex projects under pressure, with prior experience in leading a team preferred.

• Qualification: College
• Age: 22 - 30
• Job type: Permanent