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Traditional Off Trade Manager

Job requirement

Overall responsibility of Channel Manager is to develop and implement trade-marketing plan in order to build the preference of customers and shopper/consumers for our portfolio, in alignment with brands’ strategies.

Key Tasks:

  • Builds an annual activation plan that reflects the channel strategy and leverage key channel customer and consumer drivers

  • Translate brand marketing plans and platforms into channels’ activities

  • Have robust understanding of the shopper in the traditional trade and bring that perspective to marketing and sales teams as well as inject into traditional trade activities and promotions

  • Manage channel budget to ensure most effective and impactful spent, including allocation of budget to sales regions and provinces, recommend of optimal number of outlets to participate in the programme

  • Brief the directions/concepts/activities to third party agencies, supervise the development and implementation

  • Cooperate with regional trade marketing team to ensure alignment on mechanics as well as smooth implementation of the trade marketing programmes

  • Design (in conjunction with Marketing) POS items required for trade marketing activations

  • Ensure alignment with other departments: Purchasing, Finance, Revenue Management etc.

  • Evaluate the efficiencies of the trade marketing programmes by analyzing sales performance, using internal and external data


Job requirement

  • University degree in Business Administration, Economics, Marketing

  • At least 5-year working experience in the relevant field in beverage industry or FMCG, including (but not exhaustive to):

    • Brand Strategies

    • Shoppers understanding

    • Route to Market and Customer Understanding

    • Channels Segmentations

  • Decision maker

  • Good communication, negotiation and presentation skills

  • Creative thinking, open-minded and enthusiasm

  • Analytical thinking and problem-solving skill

  • Conversation with spoken and written English and PC such as all Microsoft Office

  • Proven Leadership Skills


Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review, Laptop, Allowances, International Travel Opportunity, Business Expense, Annual Leave