Trade Marketing Executive

I. JOB PURPOSES:

• The position is to own country’s KPI and business result in assigned category/ channel. He/she also owns and activates the workstream, adapts the content from Lead market, builds local content as needed.

II. DIMENSION/ KEY FIGURES:

• Geographical Area: Ho Chi Minh City, Vietnam
• External customers: Agencies and local vendors
• Internal customers: Sales, S&CM Regional & All internal departments

III . PRINCIPAL ACCOUNTABILITIES: (Minimum requirement)

1.Planning

• In-store visibility: Define guidelines and toolkits for in-store communication, display standards, and visibility execution, including MSL, planogram, etc.
• Campaigns & Activation: Collaborate with Brand Marketing, S&CM Category owners, and Sales teams to integrate campaigns into store activation plans (launches, thematic campaigns, promotions), ensuring alignment with shopper insights, category priorities, and customer requirements.

2.Commercial Operations

• POSM, PICOS: Lead end-to-end POSM execution: briefing, production, allocation, distribution, and store implementation. Ensure cost efficiency, quality, and timely delivery of all POSM and in-store activation materials. Ensure that all data transfer with lead market is accurate and delivered in a timely manner.
• Campaigns & Activation: Track and analyze effectiveness of in-store activities, providing insights to optimize ROI.
• Promotion: Collaborate with S&CM Category owners to build full-year plan for gift & bundle promotion aligned with category strategy and shopper insights. Lead end-to-end gift & bundle operation process. Track competitors’ promotion & activities on monthly basis.

3.Customer Engagement (Direct - Indirect)

• Engagement: Develop Trade Activation or events as needed.
• Thematic/Programs: Leverage and execute program cascaded by Lead market as relevant. Develop local thematic as needed/agreed with Lead market.

4. Store Execution

• Trax & CPM & Win The Shopper: Monitor in-store implementation & enhance sales engagement through regular audits. Ensure all fundamental KPIs uploaded on system. Process data & reports and recommend improvements. Ensure that modules are maintained, updated and accurate.

IV. SPECIAL REQUIREMENT:

1.Education Qualification

• University Degree

2.Working Experiences

• At least 2 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areas.

3.Competencies requirement

• Basic knowledge of channels preferred.
• Strong data analytics skills required.
• Good interpersonal and communication skills.
• Personable, energetic, responsive, confident and honest.
• Fluent English

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent