Trade Marketing Assistant Manager

Get to know the Role:

Be the lead in launching large scale marketing campaigns, and be a key contributor to Grab’s transport marketing strategy for all cities outside Metro Manila. To do this, you will need to be equally creative and analytical in order to create strategic ways for us to deliver insightful and meaningful campaigns to our key audience.

The role gives you the freedom to craft a wide range of strategies (e.g. out-of-home ads, activation events, ambassador programs) for the release of new products and programs. With a team beside you, you get to deliver high-impact plans and visually stimulating executions to enable Grab to reach every region across the Philippines.

The day-to-day activities:

• Designing marketing strategies that includes market and competitive analysis, customer segment selection and penetration plans that support business growth and enhance brand equity

• Shape customer perception towards Grab and its Transport services: Develop key customer value propositions

• Lead the development and execution of Go-To-Market plans and channel strategies for campaigns, promotions and strategic initiatives

• Drive online and offline media strategy: Manage budgets, content strategy and relationships with key stakeholders (social, creative, PR) to develop innovative or inspiring output

• Work with external parties (such as media/ creative agency, printers and production houses) for effective implementation of ATL campaigns

The must haves:

• At least 3-5 years in marketing experience, both on strategic planning and execution, as well as proven business decision-making and impact. Successful track record of developing and executing integrated marketing strategies.

• Customer-centric mindset with the ability to make data-informed decisions

• Familiar with marketing mix from ATL, BTL to TTL

• Excellent communication skills in English and Filipino (Other dialects and languages is a plus since we’ll be travelling!)

• Photoshop & Design skills are a plus!