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Trade Category Marketing Manager

Masan Consumer
Updated: 12/07/2025

Employment Information

Benefits

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Job requirement

  • To build, develop , carry out Trade promotion plan regards categories, distribution system, customer segmentation within Trade Marketing budget. Propose solutions using Trade MKT budget in optimal and efficient way
  • To create related support policies and allocate promotions for customer/shopper to avoid chanel conflict
  • To evaluate the supporting campaign, provide insights and propose solutions to improve investment efficiency
  • To well allocate products by Region/Channel andfrequently do distributors/market-stock-checking to ensure company inventory status aligned with categories' standard and distribution's agreements
  • Do market research, competitor analysis and category reports (internal, external) to propose Trade Marketing action plan (Sales, MKT, Trade MKT) for particular regions/areas
  • To prepare custormer conferrence , selling points. Coordinate and work closely with MKT team on requests related to trade marketing materials: Leaflet, Poster, Standee, Banner, Backdrop
  • Go field-check, observate & evaluate competitors' activities

Company Overview

Masan Consumer

www.masanjobs.com

Masan Consumer is one of Vietnam's largest local diversified FMCG companies. We manufacture and distribute a range of food and beverage products, including... View more

Trade Category Marketing Manager

Masan Consumer