Work location: Ho Chi Minh
Salary:
Industry: Executive management , Marketing
Deadline to apply:
Level: Manager
Experience:
Key Responsibilities
1. Growth & KPIs
· Own TikTok Shop GMV performance, KOL sales, livestream results, and cost efficiency.
· Plan and execute daily/weekly TikTok commerce strategies.
· Monitor real-time metrics and optimize for conversion and ROI.
2. KOL Management
· Build and maintain a strong network of top and mid-tier KOLs in Vietnam.
· Connect with top creators across beauty, fashion, consumer goods, electronics, and sports.
· Negotiate partnership terms and drive “KOL selling” campaigns.
3. Livestream & Store Operations
· Lead livestream scheduling, product selection, pricing strategy, and execution rhythm.
· Optimize funnel performance (click → retention → purchase).
· Oversee daily TikTok Shop operations and ensure healthy account status.
Build a scalable content → traffic → KOL → ads growth model.
4. Team Leadership & Coordination
· Lead the Vietnam operations team (goal-setting, performance, coaching).
· Work closely with supply chain, brand, MCNs, and marketing teams.
· Take full accountability for business outcomes.
Reports to: HQ Performance & Marketing Team
Qualifications
· Fluent in Vietnamese with strong English; Chinese is a plus.
· 2+ years in TikTok KOL, influencer, or livestream operations.
· Proven track record driving >1B VND GMV in TikTok Shop campaigns.
· Strong data-driven mindset, execution ability, and leadership qualities
Number of employees: 100-499