Get to know the Role:
We are looking for a Manager / Senior Marketing Manager for GrabFood. You are responsible for GrabFood’s business growth and will oversee the planning, strategizing and execution of marketing initiatives.
The day-to-day activities:
- You will own end-to-end planning, strategizing and execution of Go-To-Market plans for marketing campaigns for consumers to meet business goals.
- You will oversee the merchant marketing team responsible for all F&B merchants, creating long-term sustainable win-win relationship and marketing partnership. You are also responsible in crafting a structure that is sustainable in securing merchant fundings for marketing campaigns and building up a structure to ensure that GrabFood is the preferred delivery platform for F&B restaurants
- You will need to manage key stakeholders within Marketing (PR, Digital Performance, Market Research, Events, etc.) as well as Business, Operations and sales teams (Product, Legal, Finance, BD, etc) to ensure best-in-class customer experience when customer interacts with your campaigns.
- You will be leading brainstorming and discussion with various stakeholders (including creative, media and social media agencies) to develop memorable output that inspires customer confidence and action.
- Perform post-mortem in a data-driven manner to justify campaign ROI
- Develop and optimize merchant marketing ROI models and segmentation
- Develop, present and manage GrabFood marketing budget
- Ensure budgets are tracked and spent efficiently
- Able to guide, motivate and manage subordinates
The must haves:
- Minimum 5 years of experience in consumer marketing (either in campaign management, product marketing or brand management) with exposure to online and offline marketing strategies
- Bachelor’s degree in business administration, marketing, communication or other advertising
- Excellent communication skills with the ability to articulate clearly in both written and spoken English.
- Dare to challenge status quo and drive bold ideas
- Impeccable organization skills and attention to detail.
- Good people skills – you’re a natural at handling stakeholders from various backgrounds
- An amazing team player with a collaborative attitude
- Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it.
- Loves the thrill of being in a fast-paced environment while being able to multi-task to meet deadlines
- Good understanding of Go-To-Market and media strategies
- Able to create and articulate creative briefs and business cases
