1. Build & Automate Customer Journeys:
- Design, build, and execute automated marketing workflows (such as welcome series, abandoned cart, and reactivation) to engage users at key moments in their lifecycle.
- Manage the end-to-end execution of campaigns across our available channels (Email, ZNS, Push Notification), ensuring timely and error-free delivery.
- Conduct A/B tests on content, timing, and segments to continuously optimize performance.
2. Data Management & Personalization:
- Segment customer data effectively to deliver relevant and personalized messages, even with limited tools.
- Champion data integrity and hygiene within our marketing database.
- Work with available resources to leverage customer insights for campaign targeting.
3. Hands-On Execution & Technical Craft:
- Code responsive, mobile-friendly HTML emails from scratch or using templates.
- Manage the technical setup of campaigns, including tracking links, promo codes, and UTM parameters.
- Ensure all communications are on-brand and provide a consistent customer experience.
4. Analysis & Growth Mindset:
- Monitor campaign performance using native analytics and basic reporting tools.
- Analyze results, draw actionable conclusions, and present recommendations to improve ROI, engagement, and conversion.
- Adopt a test-and-learn approach to everything you do.
5. Tool Adoption & Optimization:
- Become a power user and expert of our current marketing tech stack.
- Proactively research and suggest cost-effective tools, integrations, or processes to enhance our automation capabilities over time.
