Senior Manager, Strategic Marketing

Main Purpose of the Job

Reporting to Director, Casino Marketing, Manager/Senior Manager, Strategic Marketing will be primarily responsible in making sure of the success and overall direction and management of all activities and to maintain standards of service, organization and management of daily operations for the Strategic Marketing and Analytics. The role will responsible in driving and supporting casino marketing revenue goals through customer insights and marketing analysis.

Key Duties and Responsibilities
Duties may include but not limited to:
• Lead the strategic marketing and intelligence team to provide insight and business intelligence to casino marketing and casino operations.
• Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities and functional cost-savings.
• Collect and analyze data on the casino’s events, promotions, offers and programs and provide recommendations and insights back to the business with observations, comments and suggestions for action.
• Support marketing programs including loyalty program, direct marketing offers, membership card tiering levels and communication channels through data mining and preparation.
• Works closely with the management in building casino loyalty and incentive programs, events/promotions, and guest relations to support and enhance customer loyalty. 
• Help company make marketing decisions by assessing their promotional needs, gathering pertinent data and analyzing the results.
• Conceive and create new customer segmentation and models to help understand customer life cycle and behaviour.
• Define Strategic Marketing’s strategic road map and drive the strategy and execution alignment through regular business reviews and stakeholder meetings.
• Collaborate and contribute to a center of excellence for Marketing Analytics and a common set of implementations, processes and communications to gain marketing operational and production efficiency.
• Drive data warehouse development to ensure 360 degree of all customer interactions across the casino
• Remain knowledgeable on company’s product and property knowledge, up to but not limited to events, promotion offers, room categories, food and beverage offerings and the entertainment calendar.
• To provide the highest quality of service to all casino patrons in encouraging / increasing rated play from casino members.