Senior Manager MarCom Vietnam - 34836
Marketing and Communications - Vietnam Ho Chi Minh City, Ho Chi Minh
SENIOR MANAGER OF MARKETING & COMMUNICATIONS - VIETNAM
Work with senior management (Board of Executives) in the development of an annual marketing communications plan to position Nielsen brand and build on Nielsen’s global leadership position to create a positive marketplace reputationCome up with quarterly report to quantify the impacts of Marketing & Communications activities
INTERNAL & EXTERNAL COMMUNICATION
- Build and maintain ongoing relationships with key T1 & T2 media / journalists for better management of media activities
- Handle all media interviews with key senior stakeholders to help them build their Executive Profiles
- Handle all press releases from regional/global Thought Leadership reports
- Manage the successful delivery of communications projects according to project schedule and budgets
- Analyze and recommend appropriate communications processes / activities considering the business implications, cost and consistency with current and future business directions
- Work with senior management to ensure that all company information/updates from Executive members, regional team and news is communicated in an open, honest and timely manner
MARKETING & BRANDING
- Work with senior management to define and develop business unit marketing communications programs and materials in order to help business units drive awareness for products/solutions/syndicated reports/enhancement/technology applications etc
- Identify relevant events for Nielsen to join as a key guest speakers to promote Nielsen’s expertise
- Plan and manage marketing communication programs including insight article, press release, videos, teasing emails, presentations, infographic etc to promote Thought Leadership reports.
- Build C-suite presentations for Board of Executives to join C –Suite events
- Create Marketing tools and content for commercial enablement and client engagement such as a winning proposal, sell-sheet, videos, brochures etc.
- Leverage all digital platforms to support all marketing & communication activities
- Use SFMC to general email marketing campaigns
- Use CQ5 to update content on Website
- Use Sprinklr to promote content on Social media channels.
INTERNAL ENGAGEMENT:
- Support HR for internal engagement efforts such as promoting key activities to grow talents, driving communication programs for HR’s annual event – Nielsen Case Competition
- Embrace on internal activities such as NGID, Hunger Action Month etc to promote brand reputation for Nielsen
CANDIDATE CRITERIA & REQUIREMENT:
- Minimum of 5 years experience in Product Marketing/Digital Marketing/Strategic Communications
- Excellent English both verbal and written
- Previous experience in developing and leading strategic communications (corporate communications, issues management, internal communications, crisis communications, etc.) plans as well as executions
- Demonstrate exceptional writing skills, including writing strategic plans, messaging and press materials; and the ability to write both strategically and creatively under tight deadlines
- Digital savvy, experienced in developing and executing campaigns in digital platform.
- Excellent interpersonal skills; ability to communicate effectively by phone, email, and in-person
- Minimum of Bachelor's Degree in Communications or Public Relations or related/equivalent major
#LI-MYS
About Nielsen:
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation,continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Job Type: Regular
Secondary Locations: , , ,
Travel: No
