Senior Manager, Creative

Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Employee Shuttle Service, Uniform, Annual Leave

JOB SUMMARY

Strategize, conceive and implement visual marketing programs, campaign creative works by developing and leading creative works such as multi-media, graphic design, social media viral video, directing layout, design, and copywriting; determining and monitoring production schedules; providing work direction to creative staff. Perform responsibilities in accordance with HOIANA CASINO standards, policies, and procedures. That range from digital commercial film to social media viral video.

JOB SPECIFICATIONS

* Be out of the box by reinventing new ideas for branding, advertising campaigns and marketing messages.

* Able to lead team to make them understand design and smart copy and recognize fresh approaches to advertising.

* Initiate and design complex and simple marketing plans based on client specifications.

* Work with the executive team to implement marketing materials for the HOIANA enhance exposure.

* Collaborate with design personnel to ensure that all creative ideas are presented properly.

* Be creative with content, quick with trend, and apply new innovation for the production output.

* Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.

* Meets cost standards by monitoring expenses; implementing cost-saving actions and ensuring quality is top priority.

* Develops visual identity, brand guidelines, and mood-board.

* Determines production requirements and considering scheduling factors.

* Determines production schedule by conferring artwork, copy writing, and production departments; outlining basic presentation concepts; coordinating creative activities.

* Determines project content by reviewing and approving art and copy materials developed by staff.

* Obtains client approval by presenting final layouts to client.

* Improves quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments.

* Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

* Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

* Develops marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing, telemarketing, and advertising.

* Keeps clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates.

* Revises marketing plan by analyzing campaign results; identifying expansion opportunities.

* Monitors marketing mix and results by coordinating tracking actions with sales and marketing representatives.

* Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.

* Updates job knowledge by participating in educational opportunities and in professional organizations.

* Accomplishes marketing and organization mission by completing related results as needed.