Senior Executive, Driver Loyalty and Retention

Get to know our Team:

• Our Driver Loyalty and Retention team ensures Grab delivers on its single most important promise – to outserve our customers.

Get to know the Role:

• You’ll deliver unparalleled customer experience by leading three key pillars: (a) build brand loyalty in drivers, (b) recognise and reward driver excellence, (c) continuous driver engagement.

The day-to-day activities:

• Functional - Strategise, plan and execute driver engagements and loyalty campaigns that are tailored to our drivers’ wants and needs
• Support BD team internally in the negotiation process with external partners/vendors that we can engage for campaigns
• Continuously analyse changing driver behaviour and adapt campaigns to address key improvement areas based on driver NPS
• Communicate campaigns to drivers with clarity
• Customers - Communications to drivers on engagement events
• Financial - Ensure campaigns are within budget
• People - Work very closely with various departments
• Comfortable in dealing with external parties such as drivers and vendors
• In constant contact with customer service, driver communications, marketing, business development, and finance teams in ensuring smooth execution and
  communication of driver engagements

The must haves:

• At least 2 years’ experience in marketing, communications and event management
• Degree from local or foreign universities
• Proficiency in Microsoft Excel and Word
• Possesses communications, marketing and event planning capabilities

• Previous business development experience preferred

• 2 years’ working experience with focus on communications and marketing