Senior Executive/Assistant Manager, Regional Performance Marketing

Get to know the Role:

You are the in-house performance marketing expert who consults with diverse teams on performance-related matters. This role is responsible for driving day-to-day performance marketing topics for selected Grab verticals across the region and providing thought leadership to key stakeholders. Additionally, this role will initiate and drive business cases of important tech-related projects to drive efficiency and performance of digital marketing channels.

The day-to-day activities:

• Own and drive performance marketing collaboration with senior stakeholders ranging from country marketing heads to country heads

• Collaborate with diverse teams ranging from country, product to marketing teams to improve user acquisition funnel health and results
• Deliver user acquisition numbers within targeted performance marketing KPIs such as CAC and conversion rates
• Extend the boundaries of performance by engaging in experimental activities and providing thought leadership to both internal teams and external vendors regularly
• Initiate and drive team-wide tech projects collaboration with diverse teams ranging from ad ops, business to tech teams
• Mentor and guide junior members of the team in delivering key results and team-wide projects

The must haves:

• Bachelor’s degree in marketing, statistics/maths and tech-related majors

• 5-6 years of experience in tech-driven verticals such as e-commerce & travel

• Deep expertise in performance marketing channels (Google, Facebook and more) and a solid understanding of underlying building blocks (product feed, automation and more)

• Sound understanding of attribution models and MMPs

• Strong commercial sense, creativity and agility to exploit business opportunities

• Track record of driving performance marketing across Southeast Asia

• Proficiency in any programming language (e.g. JS/Python) highly valued

• Self-starter and an exceptional can-do attitude