Job summary: el-live Productions is seeking a dynamic and versatile Senior Digital Content & Marketing Specialist to join our team. This role is pivotal in crafting compelling visual and digital narratives that not only enhance our bands' brands and marketing efforts but also drive our social media presence and overall content strategy. The ideal candidate will possess a strong background in graphic design and video editing, coupled with a keen understanding of digital marketing principles and performance optimization.
Key Responsibilities:
1. Brand & Marketing Design:
- Goal: Design impactful visual assets that elevate our bands' identities and el-live Productions' brand.
- Design unique band logos that reflect our bands’ musical styles and identities.
- Create comprehensive marketing packages including banners for all social media platforms, website banners, and engaging social media posts.
- Develop detailed band and artist bios that connect with our audiences.
- Develop other branding materials to support el-live Productions’ visual identity.
2. Multimedia Content Creation & Editing:
- Goal: Produce high-quality, engaging visual and video content for digital platforms, focusing on compelling storytelling to connect with our audiences.
- Lead and conduct the production of short, engaging videos of our bands for social media distribution and promotional campaigns.
- Design and create banners, infographics, and other visual assets as required for marketing initiatives.
- Perform photo and video editing to ensure all multimedia content is of professional quality and aligns with brand guidelines.
- Create Atmosphere manifestos for the sales department to effectively present el-live's unique ambiance and value proposition to hotels.
3. Social Media Marketing & Management:
- Goal: Manage and grow el-live's social media presence to enhance brand visibility and engagement, specifically captivating 5-star hotels and attracting top-tier talented musicians.
- Develop and execute daily, weekly, and monthly social media content schedules and campaigns.
- Manage social media marketing efforts, including scheduling posts, interacting with followers, and fostering community engagement with both our hotel partners and artist community.
- Set up targeted advertisements on social media platforms.
- Monitor social media trends and implement best practices to maximize reach and engagement across platforms..
4. Content Performance Optimization:
- Goal: Strategize, track, and optimize content to maximize its impact and drive marketing performance.
- Optimize content strategy and planning across all digital channels to align with marketing goals.
- Implement A/B testing for various content formats and visual elements to identify best practices.
- Track marketing performance using analytics tools, providing insights on content effectiveness and audience engagement.
- Generate regular reports on content and social media performance, recommending data-driven improvements.
5. Digital Platform Management:
- Goal: Ensure el-live's digital platforms are up-to-date, engaging, and effectively support marketing and communication objectives.
- Manage and update website content, ensuring information is current, accurate, and engaging for all visitors.
- Collaborate with IT or external developers for any website technical issues or enhancements.
- Ensure all digital assets (images, videos, documents) are properly organized and accessible on relevant platforms.
6. Artist Support & Promotion:
- Goal: Enhance artist presentation and attract top-tier musical talent by effectively showcasing their professionalism and the El-live experience.
- Collaborate with the Artist Relations team to develop compelling content for artist recruitment campaigns.
- Deliver wardrobe guidelines to new onboarding artists to ensure professional appearance for performances.
- Lead photoshoots, video shoots, and specific promotional needs
- Develop artist testimonials and success stories to inspire new recruits.
