50% - SEO Specialist
- Do on-page and off-page SEO.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Continuously monitor, analyze and optimize SEO efficiency.
- Developing content for blogs, articles, product descriptions and website articles.
- Prepare reports:
o Organic traffic
o Organic conversion rate
o Engagement metrics (Time on site, bounce rate, pages per visit)
o Click-through rate
o Keywords ranked by Google
o Pages ranked by Google
30% - Social content writer
- Planning, creating and writing content for social channels (Facebook, Instagram, Zalo, Linked in, …), forum posts, web content, blogs….
- Prepare contents for email marketing (newsletter, updates,…)
- Work closely with design team to make sure all materials will be aligned with the concept.
- Be responsible for digital ads & communication content
20% - Other
- Writing content and script for TVCs, viral clips, training, PR articles, subtitles,…
- Conducting in-depth research on industry-related topics in order to develop content.
- Work closely with team to prepare content in order to meet KPIs.
- Excellent writing & speaking skill (both in Vietnamese and English).
- Proven SEO experience.
- Knowledge of Onpage - Offpage, ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Proficient in website evaluation tools: Google analytic, Google webmastertool, Google trend ... and SEO tools.
- Experience in writing content for digital channels or digital advertising campaigns.
- Good communication and interpersonal skills.
- Working knowledge of content management systems
- Great data analysis skill
- KPI driven attitude
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