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Senior Brand Manager

Công Ty Cổ Phần Công Nghệ Sen Đỏ
Updated: 02/07/2025
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Employment Information

  • Work location: Ho Chi Minh

    Salary:

  • Industry: Marketing

    Deadline to apply:

  • Level: Experienced (Non - Manager)

Benefits

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Job requirement

  • Own and develop brand strategies (customer portrait, brand positioning, and brand identity)
    • Keep understanding customers and the market by conducting scheduled research
    • Track brand TOMA in terms of brand positioning, manage brand identity and consistency
    • Keep sharpening the foundation of the new brand (customer portrait, brand positioning, and brand identity)
    • Develop brand positioning and brand assets for Sendo Farm
  • Lead hero campaigns per year to increase brand awareness
    • Lead and conduct hero campaigns per year
    • Collaborate with Business, Partnership, Tech & Finance to build up and deploy the brand marketing plan (positioning, initiatives, budget planning)
  • Develop and deploy monthly brand initiatives, promotion campaigns
    • Build integrated marketing communications and complex marketing programs
    • Develop and execute 360 degree marketing campaigns (ATL/BTL/digital) with compelling storytelling and consistent brand voice and brand key
    • Increase brand visibility coverage in the OFFLINE STATION network
    • Collaborate with the Business & Sales teams to manage a series of offline activations in new areas of business – a NEW BRAND focus
    • Lead Campaign Execution & Optimization
    • Track campaign ROI and continuously optimize for impact
  • In charge of Media and Social-related scope
  • Grow and inspire Brand team
  • Manage Brand risks
    • Develop a brand risk management process
    • Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity

Company Overview

Công Ty Cổ Phần Công Nghệ Sen Đỏ

www.sendo.vn Number of employees: 100-499

Sendo.vn xuất thân là một dự án thương mại điện tử do Công ty CP Dịch vụ trực tuyến FPT (FPT Online) phát triển, ra mắt người tiêu dùng vào tháng 9/2012. Đến... View more

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