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Senior Brand Manager / Brand Manager – Payments and Financial Services

Grab Vietnam
Ngày cập nhật: 24/05/2019

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Get to know our Team:

The regional brand marketing team are guardians of the Grab positioning, voice, and are also responsible for regional campaigns / marketing initiatives that help build a consistent (yet locally relevant) brand across 8 markets in Southeast Asia.

Over the years, Grab has evolved from a ride-hailing app to become the region’s everyday “superapp” - offering a variety of everyday services and in particular -- cashless payments via our own e-wallet GrabPay and a host of other financial services.

This warrants a dedicated brand lead to shape its respective positioning, brand and messaging framework, as well as to drive best practice communications for the category across our markets.


Get to know the Role:

We are looking for someone with a strong strategic brand & comms planning background, has experience developing regional comms strategy and frameworks, and deep knowledge of Southeast Asian markets. You have the ability to make creative briefs sing, find insights in data or immersions that unify rather than diverge, and is proficient in comms / campaign planning in the real world vs. creating strategies that live on paper.

This role is an individual contributor role, working closely with regional payments and product marketing teams, internal creative teams, and agency partners to bring the brand alive.

The day-to-day activities:

75% Brand Strategy Lead : GrabPay & Financial Services

  • Design regional brand strategies that would drive leadership, distinction and affinity, along with a comms model that is flexible enough for countries to adopt and adapt.

  • Shape/ refine brand architecture strategy, naming convention principles, working with internal creative and design teams to deliver brand identity guidelines and brand assets

  • Best practice training, guidelines, frameworks to help countries drive communication that pushes the bar both creatively and effectively

25% Regional Campaigns Go-to-Market Planning Lead

  • Work with vertical and product marketing teams to develop and roll-out regional campaigns / initiatives that are integrated in nature. This includes assisting with the creative brief, media strategy and selection, budget allocations, flighting strategies, ad formats and optimizations. Deeply understands business objectives of each marketing initiative and helps the rest of the team translate these into meaningful creative and media briefs.


The must haves:

  • Experienced Brand and Comms Planning Expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas
  • Bring an informed POV about marketing effectiveness measurements – especially how to link marketing metrics more closely with business outcomes.
  • Curiosity about emerging trends and disruptions across a wide spectrum of marketing thinking, tools and technologies and be able to give an informed point of view on how they could impact Grab marketing.
  • Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.
  • Highly organised: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization.
  • Hands-on, hardworking, hunger, heart and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures
  • Cross-media subject matter expertise: Demonstrate knowledge of media and how (especially all forms of digital - display, search, social, programmatic, content and influencer marketing). You are fluent in what’s possible vs what’s practical: e.g. you’ve got hands on experience in audience targeting, trigger and event based signals, and also be able to give practical working guidance as to these limitations. Can advise generalist marketing teams on which types of targeting work best for what kinds of media/products/audiences/campaign types

Giới thiệu về công ty

Grab Vietnam

Việc làm tương tự

Senior Brand Manager / Brand Manager – Payments and Financial Services

Grab Vietnam