Nơi làm việc: Singapore
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know our Team:
The regional brand marketing team are guardians of the Grab positioning, voice, and are also responsible for regional campaigns / marketing initiatives that help build a consistent (yet locally relevant) brand across 8 markets in Southeast Asia.
Over the years, Grab has evolved from a ride-hailing app to become the region’s everyday “superapp” - offering a variety of everyday services and in particular -- cashless payments via our own e-wallet GrabPay and a host of other financial services.
This warrants a dedicated brand lead to shape its respective positioning, brand and messaging framework, as well as to drive best practice communications for the category across our markets.
Get to know the Role:
We are looking for someone with a strong strategic brand & comms planning background, has experience developing regional comms strategy and frameworks, and deep knowledge of Southeast Asian markets. You have the ability to make creative briefs sing, find insights in data or immersions that unify rather than diverge, and is proficient in comms / campaign planning in the real world vs. creating strategies that live on paper.
This role is an individual contributor role, working closely with regional payments and product marketing teams, internal creative teams, and agency partners to bring the brand alive.
The day-to-day activities:
75% Brand Strategy Lead : GrabPay & Financial Services
Design regional brand strategies that would drive leadership, distinction and affinity, along with a comms model that is flexible enough for countries to adopt and adapt.
Shape/ refine brand architecture strategy, naming convention principles, working with internal creative and design teams to deliver brand identity guidelines and brand assets
Best practice training, guidelines, frameworks to help countries drive communication that pushes the bar both creatively and effectively
25% Regional Campaigns Go-to-Market Planning Lead
Work with vertical and product marketing teams to develop and roll-out regional campaigns / initiatives that are integrated in nature. This includes assisting with the creative brief, media strategy and selection, budget allocations, flighting strategies, ad formats and optimizations. Deeply understands business objectives of each marketing initiative and helps the rest of the team translate these into meaningful creative and media briefs.
The must haves:
Grab Vietnam
Senior Brand Manager / Brand Manager – Payments and Financial Services
Nơi làm việc: Singapore
Mức lương: Cạnh tranh