Nơi làm việc: Singapore
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know the Team:
The regional brand marketing team are guardians of the Grab positioning, voice, and are also responsible for regional campaigns / marketing initiatives that help build a consistent (yet locally relevant) brand across 8 markets in Southeast Asia.
As we expand from a ride-hailing app to the region’s app for everyday services -- food delivery and courier services have become key business verticals for us. This warrants a dedicated brand lead who will shape its respective positioning, brand and messaging framework, as well as to drive best practice communications for these categories across our markets.
Get to know the Role:
We are looking for someone with a strong strategic brand & comms planning background, has experience developing regional comms strategy and frameworks, and deep knowledge of Southeast Asian markets. You have the ability to make creative briefs sing, find insights in data or immersions that unify rather than diverge, and is proficient in comms / campaign planning in the real world vs. creating strategies that live on paper.
This role is an individual contributor role, working closely with regional vertical and product marketing, internal creative teams, and agency partners to bring the brand to life.
The day-to-day responsibilities:
- 65% Brand Strategy Lead : GrabFood and GrabExpress
While Grab is known as a leader in ride-hailing, it doesn’t quite enjoy the same stature or affinity yet in the food delivery or courier service space. You will work closely with vertical and product marketing teams, business / operation leads, market research and insights to :
Design regional brand strategies that would drive leadership, distinction and affinity for GrabFood and GrabExpress, along with a communications model that is flexible enough for countries to adopt and adapt.
Shape/ refine brand architecture strategy, naming convention principles, working with internal creative and design teams to deliver brand identity guidelines and brand assets
Best practice training, guidelines, frameworks to help countries drive communication that pushes the bar both creatively and effectively
- 20% Regional Campaigns Go-to-Market Planning Lead
Work with vertical and product marketing teams to develop and roll-out regional campaigns / initiatives that are integrated in nature. This includes assisting with the creative brief, media strategy and selection, budget allocations, flighting strategies, ad formats and optimizations. Deeply understands business objectives of each marketing initiative and helps the rest of the team translate these into meaningful creative and media briefs.
15% Brand Strategy Lead : New Verticals
There may be a need to support the launch of new business verticals from time to time, albeit on a much smaller scale : from positioning, naming and GTM strategies.
The must haves:
Experienced Brand and Comms Planning Expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas
Bring an informed POV about marketing effectiveness measurements – especially how to link marketing metrics more closely with business outcomes
Curiosity about emerging trends and disruptions across a wide spectrum of marketing thinking, tools and technologies and be able to give an informed point of view on how they could impact Grab marketing
Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work
Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization
Hands-on, hardworking, hunger, heart and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structure
Grab Vietnam
Senior Brand Manager / Brand Manager – GrabFood, GrabExpress and New Verticals
Nơi làm việc: Singapore
Mức lương: Cạnh tranh