Regional Sales Manager (KA and Horeca)

1. Business Strategy & Planning

• Propose and implement strategies, objectives, and business development plans aligned with company direction.
• Develop sales tactics and macro/micro deployment plans to build competitive advantages.
• Collaborate with Trade/Brand Marketing to develop effective sales programs.

2. Revenue & Sales Target Management

• Plan, organize, and manage all sales activities to achieve revenue, profit, market share, distribution, and product mix targets.
• Assign and monitor business targets for ASMs/sales teams, track progress, and take corrective actions.
• Manage and optimize trade promotion budgets, POSM, and Tool of Trade to ensure sales effectiveness.

3. Market Development & Customer Relationship

• Expand market coverage and acquire new customers and distribution partners.
• Build and maintain strong relationships with key customers, ensuring regular visits and understanding of their needs.
• Monitor market shifts and propose new products and sales opportunities.

4. Sales Process & System Management

• Develop, implement, and oversee business, distribution, customer care, and risk management policies.
• Ensure partner/distributor system quality and sales routes comply with company standards.
• Analyze market trends and forecasts to provide timely solutions that improve business performance.

5. Team Management & Development

• Recruit, train, guide, and coach team members.
• Manage performance, conduct regular evaluations, and recognize/reward achievements.
• Conduct meetings, work closely with the team, and frequently visit the market.

• Bachelor’s degree in Business Administration, International Trade, Economics, or related fields.
• Minimum 7 years of experience in FMCG sales, including at least 3 years in a managerial role at large-scale companies in the fast-moving consumer goods sector.
• Strong change management abilities, multitasking skills, and resilience under pressure.
• Exceptional leadership, communication, and negotiation skills with the ability to influence and collaborate across all organizational levels.
• Solid knowledge of channel structure and sales management tools.
• Knowledge in distribution/channel development, including market dynamics, channel growth trends, and channel-fit product strategies
• Strong risk management skills in executing sales programs, policies, and customer management.

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* Location: 63 Cao Thang, Ban Co Ward, HCMC

* Bien Hoa Consumer

• Job type: Permanent