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Regional Performance Marketing Manager

Grab Vietnam
Ngày cập nhật: 23/12/2019

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Mô tả công việc

Get to know our Team:
Own and drive digital performance strategy for a Grab vertical. Lead team to achieve user acquisition, retention and engagement targets. Integrate performance marketing with CRM/loyalty and local marketing initiatives.

The day-to-day activities:

Acquisition

  • Develop digital performance marketing strategy across a business vertical for paid channels.

  • Leverage various data sources and combine with external data to set digital media strategies.

  • Define digital media tools and services to ensure world-class planning and buying capabilities.

  • Drive development and implementation of consistent KPIs in collaboration with CRM/owned media channels.

  • Drive market leading ROI and analyse optimum digital mix to achieve KPIs.

  • Manage external media agencies and media owners, including regular evaluation of delivery and services.

  • Work with Data team to understand attribution and how to accurately measure the importance and ranking of each channel.

  • Provide direct support and work in partnership with the Country Marketing Heads to guide, evangelize, and support the creation & execution of their digital strategies

 

Retention

  • Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.

  • Expand retargeting capabilities via vendors, technology or media channels.

Cross-Sell

  • Formulate strategies to drive adoption of new Grab verticals.

  • Establish concrete metrics to determine ROAS on existing and new user campaigns.

CRM

  • Collaborate with CRM and data teams to drive better efficiencies on Grab communication channels.

  • Jointly execute incremental studies across owned and paid media channels.

Branding

  • Deliver media plans that build Top of Mind recall for Grab brand

  • Establish and improve engagement and brand lift benchmarks across all digital campaigns

Leadership:

  • Interview, grow, mentor and manage a team of performance marketing executives providing clear direction.

  • Educate internal and cross functional organizations on the performance marketing best practices and strategy.

  • Mitigate all stakeholders and project situations professionally.

  • Take responsibility for the business development of the team, ensuring annual growth and profitability for all work managed


The must haves:

  • Bachelor’s degree in business administration, marketing, or other advertising subjects

  • 8-10 years of relevant working experience, of which at least 5 years of experience in digital performance marketing or relevant/related roles

  • Experience in managing a team of high performance individuals

  • Engage and effectively communicate with senior executive stakeholders across the organization

  • Strong understanding of digital advertising technologies and marketing attribution models

  • Excellent oral and written communication skills

  • Excellent organisational, project management and time management skills

  • Ability to analyse reports and communicate findings succinctly to cross-functional business partners

  • Ability to multitask, meet deadlines and thrive in a fast-paced environment

  • Experience with start-up environment desired

Giới thiệu về công ty

Grab Vietnam

Việc làm tương tự

Regional Performance Marketing Manager

Grab Vietnam