Regional Marketing Analyst - Social

About Grab:

Solving critical transportation challenges and making transport freedom a reality, Grab is Southeast Asia's leading ride-hailing platform that is impacting over 630 million people in Southeast Asia.

Started in 2012 as a taxi-hailing app, Grab has since extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Emerging from this dominance in transport is the opportunity to build Southeast Asia’s largest payments platform, GrabPay. Today, GrabPay is the highest frequency transaction platform in Southeast Asia. In what is largely a cash-based society, Grab is at the forefront of pushing cashless technology development and adoption across the region. We look towards making seamless mobile payments a reality in Southeast Asia.

About the Role

Grab is seeking an innovator and expert in data analytics — eager to provide insights that support data-driven decision-making to help enhance Grab’s social media impact on our fast-growing business. This role is all about consolidating and making sense of various data signals from cross-functional teams - such as brand marketing, performance marketing, and customer experience - to showcase the business impact of Social @ Grab. With ownership of the regional Social @ Grab dashboard as well as the monthly reporting - you will manipulate data not only from social platforms, but also the App (via GrabDaily), and across the web (via social listening) to offer the leadership team insight into the ROI of our social investment.

What you'll do:

• Sit within the Marketing Analytics team working closely with the Social @ Grab team to define the frameworks for measuring, reporting and analysing regional social activity

• Design, create and optimise a cross-functional Social @ Grab performance dashboard

• Leverage multiple data sources and data analysis tools to collect, organise, and analyze social signals

• Own Quarterly Business Review of Social @ Grab that will support strategy optimisation - including budget and resource planning

• Develop and manage ongoing monthly Social @ Grab reports to be delivered to senior stakeholders across Marketing, Customer Experience, and Product

• Lead the conceptualisation and execution of ad-hoc reports during campaigns and crisis

• Synthesize data to make meaningful recommendations to optimise social activity

• Serve as the point person for the regional team and local leads seeking to better understand their Social @ Grab data

Here are the kinds of skills we’re looking for:

• B.S. degree required in business, finance, marketing or data science, MS preferred

• 3-5 years of experience in a marketing reporting and analytics function

• Strong quantitative analysis skills, analytical experience, and business acumen, preferably in e-commerce or tech

• Curiosity to use research and data to inform and bolster creative decisions

• Experience working with data from social media tools a bonus

• Ability to prioritise tasks and manage deadlines in a fast-paced environment

• Supreme collaboration and organisational skills to manage cross-functional stakeholders

• Ability to translate information into meaningful and actionable recommendations

• Knowledge of analytical tools, include Excel (VBA, Pivot), database querying (SQL), regional databases, Tableau, R, SAS, etc. - preferred