Get to know our team:
Demand Planning & Marketing Strategy (DPMS) is a relatively new function housed within Grab Marketing, with work spanning across the entire Southeast Asia region.
The team will focus primarily on growing demand efficiently & effectively across all of Grab’s varied business units. The role will cover overall strategy, ideation (e.g., optimizing targeted promos & developing innovative demand approaches), experimentation & ensuring successful implementation in-country.
Get to know the role:
Own a functional day-to-day responsibility in a demand planning function, while applying expertise to drive high impact initiatives for demand operations in-country.
The day-to-day activities:
- Support the Demand Planning Lead & Country Marketing Head (CMH) on overall demand generation operations & promo strategy within the given budget.
- Provide oversight for in-country Marketing teams on demand generation initiatives.
- Allocate budget appropriately for user acquisition & retention, based on market insights/competitive landscape.
- Provide inputs to technical/product team on demand generation advancement.
- Coordinate cross-functional experiments to generate insights in-line with business objectives.
- Articulate insights to various key stakeholders, along with recommended actions.
- Support the optimization of overall user funnel (from awareness to loyalty).
- Work with Creative, Operations, Strategy, Product/Tech & Research teams to achieve business objectives.
The must haves:
- A minimum two to four years of relevant work experience in management/strategic consulting, telco (product/vertical management), marketing, booking apps, online payments/e-wallets, F&B/food/QSR, eCommerce and/or start-ups.
- Ability to consistently perform comfortably under pressure in a dynamic, ultra-fast-paced environment.
- Quantitative discipline with strong business sense and ability to articulate complex analyses results to a wide range of audiences, and translate these to actionable business insights. Primarily driven by quantitative outcome for all decision making.
- Detail oriented. Experience in analysing & quantifying complex strategic issues tied to long-term business growth.
- Experience in project managing complex, cross-functional projects.
- Confident in processing and analysing complex data sets using Excel. Working understanding of SQL and experience with a mobile CLM platform is desirable.
- Language proficiency in Bahasa, Tagalog, and Vietnamese will be highly preferred.
