Analyse short to medium term issues impacting demand growth in the Payments business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
Build presentation to influence senior stakeholders and enable data driven decision making
Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
Manage budget allocation and track cost from initiatives in collaboration with Finance
