Product Marketing Specialist

Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review, Laptop, Allowances, Uniform, Business Expense, Seniority Allowance, Annual Leave

We are looking for a Product Marketing Specialist for Product Ads communicate the product’s value to our sellers in Tiki market place. As Product Marketing Specialist, you will be responsible for creating marketing materials that communicate product features, and developing the marketing tools and campaigns to attract new prospects and customers.

For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Through Product Ads, you will help to create a great customer and seller experience that will drive product discovery, grow category awareness, strengthen seller relationships, grow sellers business, lower costs for our customers, and help to increase our operating profit.

We’re looking for someone who puts the customer first, and is passionate about providing a rich engaging experience for the customer to enjoy each and every time they return to Tiki. We want someone who is passionate about knowing their customer, someone who loves to analyze and study data. We need a strong collaborative leader who knows how to build trust across the org to drive growth through customer and seller trust.

Responsibilities:

• Implement marketing roadmaps to keep track of overarching marketing goals, strategy, and initiatives.

• Learning the product’s strategy, getting to know its customer and user personas, and developing the tools and campaigns that use to introduce and sell this product to the market. 

• Work directly with sales strategy Lead and support to reach the goal

• Work with various teams (design, content, acquisition, product, sales) to implement strategies

• Puts customer first.