Product Marketing Manager

a. Define product’s market position within the context of the overall product strategy
b. Define and manage comprehensive go-to-market strategy and planning including positioning, communication of value proposition, launch strategy, PR, sales and partner materials
c. Constantly analyse and optimize product performance
d. Drive product adoption by creating market-facing programs and campaigns and ensuring budget conformity and high ROI
e. Define clear campaign targets and correspondingly measurable KPIs for campaign
f. Closely monitor campaign performance against these KPIs and tweak campaigns if concluded to be not effective
g. Liaise with Product Manager and Marketing Communications in executing campaign
h. Ensure optimum utilization of all communication channels to push the programs/campaigns
i. Support Product Managers in identifying long-term opportunities based on research, analysis, and a strategic view of the market
j. Conduct market assessment and gather quantitative analysis, qualitative feedback to products as an input to product management