a. Develop strategic planning for product
- Contribute to product roadmap
- Track, analyze, and communicate industry trends and impact
- Set priorities for product development
- Develop product metrics
b. Manage the entire product line life cycle from ideation to tactical activities
- Lead the ideation of new features / products and validate hypotheses
- Conduct user and market research, including visits to customers, usability studies, customer surveys, benchmarking of other products
- Support and approve UX design for product
- Write product requirement documents
- Kick-off feature development with the engineering and other internal teams
- Oversee development progress and communicate it to related stakeholders
- Test product before launch
- Involve vendors/merchants in development / testing as required
c. Develop & execute go-to-market strategy:
- Coordinate with internal teams—marketing, sales, customer service, risk, etc.—as well as external vendors/merchants for launch
- Co-create go-to-market campaigns for product launch with marketing team
d. Oversee product’s operations
- Troubleshoot day-to-day problems
- Identify and act upon fraud related to product
- Monitor product metrics
