PR and Communication Lead

Get to know our Team:

• As a member of our Grab Family, not only will your skill sets be capitalized but you will also develop your untapped potential and be inspired with some of the most amazing minds in the industry. Our team consists of young but experienced individuals who are tenacious and energized by the fact that we exist to make a change - a change that has made a societal impact in Southeast Asia.

Get to know the Role:

• Responsible for building the Grab brand through effective brand and promotional campaigns that persuade, excite and build brand loyalty amongst users.
• You will get a chance to work directly with progressive thinkers from the marketing department to help shape the brand together as a team.
• You will also get access and support from the Regional Creative Team who consists of experienced and awarded creatives from multinational agency backgrounds.

The day-to-day activities:

Copy writer:

• Apply the Grab brand voice across a variety of media platforms appropriately on local level

• Hone the craft of copywriting in brand building on local level

• Learn to deliver brand narratives in a fast-paced environment to deliver solid user experiences

• Report directly to Country Marketing Head

• Works well with all team members both on a local and regional level

Public Relation:​

• Manage the PR agency according to budget and business requirements

• Proactively promote stories and other publicity opportunities that are advantageous to Grab

• Build and maintain strong working relationships with the most influential regional and local media

• Create content such as press releases, thought leadership articles, messaging, executive media briefings and speeches for executives

• Field and prioritize requests and media engagements

• Organize and oversee media events

• Effectively manage the response to incidents, issues or crisis situations, and manage program to mitigate negative impacts of incidents affecting Grab

• Build and maintain strong working relationships with Grab business stakeholders and management

• Drive regular planning and reporting meetings with key stakeholders

• Manage speaking opportunities for executives

KOL Management:

• Creating KOLs list and creating the contracts for all KOLs in both languages

• Managing all the KOLs and ensure the quality of the Content that KOLs are going to publish

• In charge of scheduling/following up all the KOLs on posting the assets

• Report the performance of each KOLs - engagement

• Coordinate/pass information or assets between Grab and KOL

The must haves:

• Candidate must posses at least a diploma, Advertising/Media, Journalism, Mass communications or equivalent.

• Well-rounded background in content creation and advertising
• Conceptual skills - Ability to craft, present and sell concept.
• Excellent command and highly proficient in written & oral Local Language.
• Good command of spoken English is a plus
• Self-motivated, entrepreneurial and collaborative
• An amazing portfolio of effective brand building work and awards
• Understanding of technology and how to translate this easily into something beneficial for consumers
• Digital creative experience a plus