Partnership Marketing Assistant Manager

Get to know the Role:

Lead  the planning, strategising and execution of co-branding campaigns with partners, both local and global brands, across all of GrabFood’s business.

Plan, coordinate, and execute GrabFood Partnership marketing campaigns both inbound and outbound that are aligned with company-wide objectives, as well as budget management and target tracking. You will be accountable for the Partner Marketing under the food business and will have to work closely with business leads for alignment on marketing.

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to break down complex issues into executable strategies and detailed tactics.​

The day-to-day activities:

• Segment the partner ecosystem into meaningful target audiences and develop tailored marketing campaigns to acquire and engage partners for company best benefits.  Test, analyze and scale the most impactful practices.

• Lead partner pitching and acquisition from inception through post campaign analysis and summary reporting.

• Working closely with business development and strategy teams to close partnership deals, being fully responsible for the marketing components of the deal.

• Overall partner account management

• Able to work closely and collaboratively with multiple stakeholders, both internal and external. ​

• Work with partners to drive considerable value for our business and drive partnerships that delight our passengers and drivers. ​ ​

• Support partner negotiation, partner contracts and adherence to operating budget of Marketing Department. ​ 

• Work seamlessly with other marketing & business development peers in various departments, to execute full Partner Marketing plan. ​​

• Plan and execute creative Go-to-Market initiatives with brand partners.

• Perform post-mortem in a data-driven manner to justify campaign ROI and share to partners.

• Oversee development of content and funnel optimisation of inbound partnership/merchant leads generation.

• Ensure budgets are tracked and spent efficiently.

The must haves:

•  Minimum 3 years of experience in consumer marketing (either in campaign management, partnerships/brand marketing or marketing communications) with exposure on online and offline media. 

• Experience in business development or consulting role is a plus.

• Bachelor’s degree in business administration, marketing, communication or other advertising.

• Charismatic presenter who can sell marketing ideas as the solution to business problems

• Ability to negotiate and demonstrate clear logical thinking of what can be beneficial in a partnership to our business

• Good understanding of co-branding and marketing communications.

• Able to create and articulate creative briefs and business cases.

• Excellent communication skills with the ability to articulate clearly in both written and spoken English.

• Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it.

• Loves the thrill of being in a fast-paced environment while being able to multitask to meet deadlines.