Commercial Planning & Execution
- Develop and implement the online trading strategy, aligned with overall business goals.
- Manage the product range, pricing, and promotions to maximize sales and profitmargins.
- Collaborate with category and merchandising teams to ensure the right product mix isfeatured online.
- Forecast and analyze sales trends to identify opportunities for growth andimprovement.
Website Merchandising
- Optimize the online web/ layout, navigation, and product placement to improveconversion rates.
- Ensure accurate and appealing assets
Data Analysis & Performance Monitoring
- Regularly monitor KPIs, including sales, traffic, conversion rates, and average ordervalue (AOV).
- Use analytics tools to identify customer behavior patterns and develop actionableinsights.
- Provide regular performance reports and recommendations to senior management.
Customer Experience Optimization
- Ensure online web & applications are fully functional, user-friendly, and mobileoptimized.
- Manage customer feedback and use insights to implement continuous improvements.
Collaboration & Stakeholder Management
- Partner with marketing, logistics, and product teams to ensure seamless integration ofonline operations with broader business initiatives.
- Align with digital marketing efforts to drive traffic through SEO, paid media, emailcampaigns, and social media.
- Communicate trading performance and key opportunities to stakeholders.
