The E-Commerce Planner plays a key role in driving online sales performance through effective campaign planning and execution across Con Cưng’s digital platforms (App/Web) and partner e-commerce channels. This role works closely with cross-functional teams to ensure the timely launch, performance tracking, and optimization of campaigns aligned with business objectives.
1. Online Sales Planning by Category
- Collaborate with Merchandising and Marketing teams to develop monthly/quarterly/yearly sales forecasts and revenue targets.
- Propose category/product priorities based on seasonality, market trends, and customer behavior insights.
- Plan and execute product-push campaigns (e.g., Hot Deals, Bundles, Flash Sales, etc.).
2. Data Analysis & Performance Optimization
- Utilize tools such as BI dashboards, Google Analytics, and app tracking to monitor key KPIs (e.g., GMV, Conversion Rate, View-to-Buy Ratio, CIR).
- Generate insights to improve sales performance, such as increasing basket size, reducing abandoned carts, and improving add-to-cart rates.
3. Campaign Execution & Coordination
- Act as the key coordinator for online campaigns across departments including Marketing, Merchandising, and Supply Chain.
- Ensure all campaign assets are delivered on time, including deal mechanics, creative ideas, landing pages, vouchers, etc.
- Monitor real-time performance and coordinate issue resolution (e.g., traffic drops, GMV underperformance, voucher errors).
4. Product Display & Conversion Optimization
- Work with UI/UX teams to optimize product placement across the homepage, category pages, and campaign landing pages.
- Analyze product performance by display position (CTR, CVR, GMV) and recommend improvements in layout or content presentation.
