Offline Acquisitions Executive, GrabHitch

Get to know our Team:

Grab is Southeast Asia's leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives and for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.

Get to know the Role:

Working with all others stake holders and third party to ensure all campaigns are successfully tracked.

The day-to-day activities:

• Planning, setup, and managing offline acquisition activity
• Drive new customers/users through all offline channels
• Determining target new customer and areas.
• Ongoing monitoring and optimization of Campaign performance KPIs based on creative/audience
• Liaising closely with external ad third parties to ensure campaign KPIs are being met.
• Conduct data analysis to determine value of acquisition efforts and optimizations.
• Full reporting of results where necessary.

The must haves:

• Significant experience within offline user acquisition, with a bias towards offline direct marketing or acquisition and event managing.
• Strong commercial background in direct marketing or acquisition, consistently delivering against key acquisition KPI’s.
• Confident in managing third party and agencies
• Data driven - advanced Excel skills and strong analytical skills.
• Meticulous attention to detail.
• Excellent organizational, communication and interpersonal skills.
• Proactive work ethic.
• Fluent in English