Marketing Specialist

Define and oversee overall marketing strategy (digital + offline), ensuring alignment with company goals.

Manage social media and advertising agencies for content creation, design, and campaign execution (FB, TikTok, etc.).

Supervise paid media campaigns, evaluate reports, and provide strategic direction for optimization.

Plan and coordinate offline marketing initiatives such as exhibitions, seminars, and roadshows (executed by agencies/vendors).

Manage, evaluate, and benchmark marketing agency performance. Ensure KPIs and deliverables are met.

Report marketing effectiveness and provide strategic recommendations to management

Main responsibilities

· Act as the key in-house marketing coordinator who oversees strategy, planning, and execution through external marketing agencies and vendors.

· Ensure all outsourced marketing activities (content writing, creative design, advertising, events) align with brand positioning and business objectives.

· Provide strategic input, manage agency performance, and translate marketing insights into business growth.

Challenges

v Quickly understand company brand positioning and marketing objectives.

· Coordinate with agencies to deliver consistent campaigns across digital and offline channels.

· Monitor agency outputs to ensure timely delivery and quality standards.

· Develop and refine marketing strategies that balance online engagement (social media, digital ads) and offline presence (events, roadshows, seminars).

· Build data-driven insights to improve ROI and support long-term business growth.

· Establish strong collaboration frameworks with agencies and vendors to scale campaigns efficiently.

·     Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.

·     4–6 years of marketing experience in digital platform

·     Strong understanding of digital marketing (social media, paid ads,content strategy) and offline marketing (events, activations).

·     Prior experience working with external agencies is required.

·     Knowledgeable across multiple marketing disciplines (content, design, media buying, event planning), but not required to execute all directly.

·     Proficiency in campaign analysis and reporting tools (Google Analytics, Ads Manager, TikTok Ads, etc.).

·     Strong strategic thinking with ability to turn insights into actionable plans.

·     Excellent communication, negotiation, and stakeholder management.

·     Strong project management and organizational skills.

·     Analytical and detail-oriented, with a problem-solving mindset.

·     Good command of English (written and spoken).

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent