Be responsible for driving acute understanding of our consumers (the passengers) as well as the drivers.
Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams.
Make quarterly recommendations to heads of marketing on long-term and quarterly marketing strategy planning. Drive planning sessions with country marketing teams.
Initiate and scale innovative qualitative and analytical research techniques focusing on segmentation, attitude and usage studies, pricing, brand tracking and marketing effectiveness.
Manage research agency vendors in countries and be responsible for keeping the company’s marketing research budget in check.
Partner with key country teams to drive insight for business areas with larger challenges, helping them find the keys to their growth.
Design questionnaires and discussion guides, interpret data, write reports an communicate actionable recommendations across all levels of the organisation
To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to increase sales
The must haves:
Bachelor degree preferably with a focus on Marketing, Research, Statistics, Psychology, or Economy
3-4 years experience in a consumer research, consulting, marketing strategy or related role.
Experience conducting market research will be a plus point. Advanced knowledge of market research field and techniques
Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
