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Marketing On Ground Lead

Grab Vietnam
Ngày cập nhật: 04/11/2019

Thông tin tuyển dụng

Mô tả công việc

Get to know our Team:

As a member of our Grab Family, not only will your skill sets be capitalized but you will also develop your untapped potential and be inspired with some of the most amazing minds in the industry. Our team consists of young but experienced individuals who are tenacious and energized by the fact that we exist to make a change - a change that has made a societal impact in Southeast Asia.

Get to know the Role:

You will be part of the pioneer marketing team in a new market and will witness and contribute to the exciting growth of Grab, in making safe transportation more accessible to all. In your role, you will support the Marketing Manager in the planning and implementation of marketing strategies and campaigns for on-ground activities. This role will focus on building the Grab brand, user acquisition, and engagement.

The day-to-day activities:

• Design marketing campaigns for on-ground activities that will drive both acquisition and retention for the growth of Grab business in Cambodia

• Support and manage the development and planning of the on-ground activities

• Drive all initial set up of marketing operations, including financial system, reports, and internal tools management

• Work with regional functions to ensure sufficient marketing support in the market across various channels

• Own the relationship with Ops and other internal stakeholders to ensure alignment and secure the support needed

• Budget Management allocation between promo cost, staffing cost and material cost that best suits business objectives

• Perform data monitoring and analyze weekly report and provide a recommendation based on consumer insights

• Select, evaluate and own relationships with vendors to deliver high-quality work within the timeline and budget provided.

• Identify and/ or review potential co-partnerships that are of brand fit to Grab and negotiate for mutually beneficial terms.

The must haves:
 

• Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration

• Comfortable with designing, executing and tracking successful digital marketing campaigns (SEM/SEO, email marketing, social media campaigns, integrated marketing campaigns, mobile marketing, and direct marketing campaigns

• At least 5-6 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns

• Familiar with the Cambodia market and able to draw on local nuances to design marketing activities that are highly relevant to our customers

• Proven track record of success in achieving targets on time in rapid growth and start-up environment • Relentless in driving growth and able to embrace and tackle challenges

• Able to work independently and effectively engage and influence relevant stakeholders to achieve targets

• Resourceful and creative in coming up with ideals that complements different channels to reach, engage and grow the Grab business.

• Highly detail-oriented to ensure the quality of all marketing materials and communications

Giới thiệu về công ty

Grab Vietnam