Get to know our Team:
Marketing Media is responsible to developing strategic media planning and effective buying across all ATL & BTL channels. Play a critical role in managing ad spending from planning through execution and post analysis for assigned markets.
Get to know the Role:
- Strategic Media Planning: To combine creative thinking with factual analysis to develop appropriate media strategies to ensure that campaigns reach target audiences as effectively as possible.
- Environment Knowledge: Apply the knowledge of media and communication platforms to identify the most appropriate mediums for building awareness. Knowledgeable in ATL Media environment especially on Newspaper, Magazine, Outdoor, Billboard, Television, Radio and etc.
- Research and Data: Understanding and analyze current consumer research report to develop strategic media plan including Identifying target audiences and analyzing their characteristics, behavior and media habits complementing the marketing programs.
- Presentation: Prepare an in-depth proposal with factual analysis including cost schedules, to country marketing head in achieving business objective.
The day-to-day activities:
- Liaise with Media Agency and Media Owner.
- Ensure adherence to operating budget of Country Marketing.
- Working seamlessly with Peers
The must haves:
- Degree in Mass Communication or Business Administration
- Expert knowledge of media planning and buying industry
- Should have been in a leadership role for at least 5 – 6 years
- Should have experience in media / advertising or related industry for at least 3 – 4 years
