Marketing Manager, Transport

Get to know our team:

Be part of an exciting growth phase of Grab marketing in Malaysia! As a team, we impact the lives of the community everyday, being the #1 ride-hailing platform locally. Join us on an incredible mission to build and maintain the strongest driver base in Malaysia.

Get to know the Role:

• Be a critical member of the growing Marketing Team. Feel the satisfaction of delivering marketing campaigns that drive visible impact in the market, and more importantly shape the future of our transport community as we strive to better their lives.
• You will be responsible for delivering large scale marketing campaigns, and be a key contributor to the transport marketing strategy.
• To do this, you will need to be equally creative and analytical in order to create strategic ways for us to deliver insightful and meaningful campaigns to our key audience.

The day-to-day activities:

Marketing and brand strategy

• Provide innovative marketing strategy to sustainably grow business and market share

• Responsible in leading rapid growth in consumer base for Grab’s business

• Shape customer perception towards Grab and its Transport services: Develop key customer value propositions

• Drive online and offline media strategy: Manage budgets, content strategy and relationships with key stakeholders (social, creative, PR) to develop innovative or inspiring output

Develop and enhance marketing channel

• Operationalize and coordinate marketing ideas and plans with customer-first approach across marketing mix

• Lead and guide development of Go-To-Market plan and channel strategy for all marketing campaigns, promotions, strategic initiatives and partnership

Developing customer personas

• Develop customer personas via data collection and validation

• Tailoring communications messages in each campaign to connect relevant targeted personas

Data analytics

• Assist in insight analysis from research, market understanding and campaign post mortem

The Must Haves:

• Possess at least a Bachelor’s Degree, Professional Degree, preferably in Marketing, Advertising, Communications, Public Relations and/or Business Administration
• Min. 6-8 years of experience in marketing experience, both on strategic planning and execution, as well as proven business decision-making and impact. Successful track record of developing and executing integrated marketing strategies
• Customer-centric mindset with keen sense of analysing problems and solving them
• Familiar with marketing mix from ATL, BTL to TTL
• Results-oriented and data-driven: Ability to make data-informed decisions for marketing plan
• Thrives in ultrafast-paced tech/digitally-inclined environment
• Critical and analytical thinking skills with sound understanding of marketing principles and message positioning
• Ability to deliver revenue or profit growth initiatives
• Ability to insightfully brief and direct creative materials based on audience, medium and channel
• Strong writing skills with the ability to communicate complex ideas in a simple way
• Comfortable with designing, executing and tracking successful marketing campaigns, email marketing, social media campaigns, integrated marketing, mobile marketing and direct marketing campaigns.